“You can find out how to do something and then do it or Do something and Then find out what you did.” -Isamu Noguchi Hold the vision and trust the process
This stage is about gaining a thorough analyzing of the context, project objectives and target users through questionnaires, workshops and market research, key insights and opportunities are identified.
Insights and opportunities derived earlier form springboards to brainstorm solutions. These ideas are captured in rough sketches and then fleshed out into wireframes that help define information architecture and navigation structure the website now has a basic skeleton.
This stage focuses on creating visual interfaces for the website keeping in mind the brand target user preferences and current aesthetic and technical standards. Colour palettes and graphic elements are developed to reflect contextual values.
It is now time to convert visual designs to interfaces with dynamic functionality. On completing frontend development (HTML/CSS/jQuery) and the integration of a CMS (such as WordPress) a working version of the website can be uploaded to the server to be tested
Test + Iterate
The site is tested and optimised using various methods to improve technical performance and usability before it is launched to the world. This stage is crucial to delivering a user experience of quality.
It’s alive! Congratulations!