Handcrafted Hat Seller UI/UX Improvement to Increase Conversion Rate

About American Hat Makers

American Hat Makers is a Watsonville, CA based company that has been selling handcrafted hats for over 45 years. Their founder Gary Watrous used to sell leather goods in the 1970s, and over the years, he worked hard to make his company one of the best hat businesses with a global presence.

Objective:

The main objective of American Hat Makers was to increase the percentage of visitors who buy their products; the online store was getting a lot of visitors, but the conversion rate was low.

Through a series of discussion sessions with the stakeholders, we figured out that the important parameters to work on were-

• Improving visitor retention
• Optimizing return costs
• Improving the UX

Research @ a Glance:

Based on the American Hat Makers requirements, we found the main areas that need to be work on were-

• Redesign various pages to improve the visual look
• Add trust badges on products; for improving UX and helping customers easily find products as per the requirements.
• Add discounts/offers based on the cart value to increase product sales.

Solutions Proposed:

Here are the major solutions we implemented to help American Hat Makers meet their objectives-

• To make the site design unique and eye-catching, we redesigned various product & category pages.
  
• To help customers easily find products they are searching for, we added trust badges (such as newly arrived, top selling, etc.) on products through Findify.
• Our expert team worked on automating the offer/discount generating process based on cart value; the main purpose for this was to encourage customers to buy more products.
• We optimized Loop Returns & Exchanges according to the American Hat Makers requirements; this helped in optimizing return costs and preventing return losses.

Results:

Our custom solutions helped American Hat Makers improve customer experience and improve conversion rate.
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